Diageo PLC shares surged over 2% after UBS analyst Sanjeet Aujla upgraded the stock from Sell to Buy, raising the price target from 2,300p to 2,920p, anticipating a 12% growth. UBS highlighted the strong performance of Don Julio Reposado tequila and Crown Royal Blackberry whisky, predicting U.S. sell-out growth of over 3.6% in early 2025, despite a challenging market. The consensus rating for Diageo remains a Moderate Buy, with a target price of 2,790.58p, indicating a 7% upside.